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Cliffy B Supports Xbox One Killing Used Games, Rentals And Lending
After witnessing the humiliating defeat and fall of Microsoft at the hands of Microsoft, Cliff Bleszinski, Epic Games' former lead brain behind dude-bro shooter Gears of War and common advocate for the club-of-Lamborghini owners, took to Twitter to shout down anyone praising Sony, and also to defend Microsoft's attempt to destroy the used game and rental market.
PlayStation LifeStyle caught the Tweets from the Cliffster, who should have kept quiet in retirement, but decided to make his opinions loud and clear, stating on Twitter...
You cannot have game and marketing budgets this high while also having used and rental games existing. The numbers do NOT work people.
Not sure why PlayStation LifeStyle ever called him hot, I would blurt out another name for him but I'm no longer allowed to call him what he is, so I'll leave it to you guys in the comment section to say it for me.
Anyway, there's a few things Cliffy B has completely wrong. First of all, it's not the consumer, the retail, the rental or the used game market causing companies like EA to spend hundreds of millions on marketing and then have it not pay off when the games bomb at retail after setting a ridiculous sell-through margin. Don't spend money like a douche and you won't lose money like a douche. It's as simple as that.
As for visual fidelity causing costs to sky-rocket...what planet is this guy living on where visuals are the only thing in-demand in the games? The best selling game on Xbox Live last year was Minecraft, the total antithesis to the whole “gamers demand better graphics” argument. With nearly 20 million copies sold across PC and Xbox Live Arcade, how on Earth can anyone say that graphics are the one thing pushing demand in the games market?
Newsflash: People demand for games to be fun. Period.
What's more is that DLC makes just as much money as the used game market and if trends continue, publishers will make more money from DLC this year than the used games software market. Using very basic logic: whatever losses Cliffy B thinks the used game market is causing is actually being offset with DLC alone. And furthermore, it was already stated that the cannibalization of the used game market on new game sales is less than 5% in the retail bracket.
You're right Cliff, the numbers don't work because someone didn't add them up correctly.
As for publishers hiring in 600, 700 or 800 people to work on a single game title...that trend needs to end immediately. It's no one's fault but the publisher for trying to force-feed success through brute financial expenditure. Capcom learned that the hard way.
Cliffy wasn't done, though, the guy dropped this little bomb recently on Twitter as well...
If you can afford high speed internet and you can’t get it where you live direct your rage at who is responsible for pipe blocking you.
Well look, I've wasted enough time on all the misinformation this guy is spewing. I'm sure there are a few shills facepalming right now because apparently Cliffy B doesn't keep up with the news, or else he would have known the PS4 has no disc-based DRM and Sony has barred any publisher from using Online Passes or any other DRM for disc-based games.
But...then again, I guess Cliffy must know something other big publishers don't, because even EA has openly stated that the used game market is good for business.
Good luck selling your next game, Cliff.
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