GAMING BLEND

Nintendo Aiming For Different Demographic With Wii U

By William Usher 2011-12-04 15:14:27 discussion comments
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If you haven't heard about the Wii U by now you probably aren't one of those really die-hard, hardcore gamers. That's okay, Nintendo still wants you, probably just for one of their more casual devices. According to the Big N's North American president and COO, Reggie Fils-Aime, Nintendo is targeting a different kind of demographic with the Wii U than what they were aiming for with the Wii.

In an interview with Time Magazine, Reggie stated that...
The consumer buying Wii hardware today is going to be a different consumer than the one who will be buying Wii U in the future. This is the first holiday that the Wii is available at $149.99 or below, so its an expanded demographic we’re reaching. These are consumers who have heard about Wii for the past couple years, but at $199 or $249 it was economically out of their reach.

So basically the Wii is now moving into the lifespan of non-gamers looking for a simple family-friendly toy at an affordable price. Based on this kind of approach to the system you can probably bet that there won't be many great-fantastic core games like Skyward Sword on the horizon for the Wii. Nevertheless, that doesn't denote that Nintendo is leaving the core gamer out to the wolves...they still have plans for those of us who enjoy the Michael Bay 'Splosions™. Reggie continued on, saying...
We haven’t announced pricing for Wii U, but you can definitely expect that pricing is going to be different and that the games are going to be different. We do believe that Wii and Wii U will coexist for some time. As we drive the install base of Wii, we’re really setting people up to take their gaming library and be able to transfer it over to Wii U.

I'm actually convinced that, based on what they have planned, Nintendo may be the most core company right now who doesn't simply focus on rehashing content and milking 8-hour games with gimped gameplay and bi-monthly DLC. I know gamers rag on Nintendo quite often for their greater abundance of third-party software titles catering toward casual gamers, but the Wii U definitely seems to have some momentum planned for it when it releases next fall with a lot of hard-hitting third-party titles, as confirmed at this year's E3. The only downside is that the hardware is already going to be a generation behind what Microsoft and Sony have planned for the next-gen, if the rumored Wii U specs are anything to go by. But we'll just have to wait and see.

You can check out the entire interview with Nintendo's Reggie Fils-Aime over at Time's Techland.
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