Brett Ratner Developing Movie About The Beginnings Of MTV
I actually feel sorry for anyone who has only known MTV in it's current state, full of shit like Jersey Shore, 16 and Pregnant and other insipid really programs. Back in the 80s and 90s the network actually lived up to its name by playing music around the clock and it was really special how it tapped into youth culture without exploiting it like it does today. As a result, people like me are likely going to like the new project about the early days of MTV. The only problem is the person who is both producing and could possibly direct.
Variety reports that Brett Ratner's Rat Entertainment and Sony are currently looking to adapt I Want My MTV: The Uncensored Story of the Music Video Revolution, based on the book by Craig Marks and Rob Tannenbaum, and Ratner is considering directing the project himself. Jody Lambert, who wrote the upcoming People Like Us (formerly known as Welcome To People) with Roberto Orci and Alex Kurtzman, is attached to write the script for the movie. Marks and Tannenbaum's book came out in the fall last year and is an oral history of how MTV got started in the early 80s. Ratner most recently directed last year's action comedy Tower Heist and he's also currently looking to do a new big screen version of Hercules with Dwayne Johnson as his star.
I'm honestly amazed that this movie is being made through Sony and not Paramount, which, like MTV, is owned by Viacom. You'd think that they the company wouldn't want to risk their image with a third party and instead just make a love letter to themselves. Now I'm hoping that nobody read that last sentence so that we don't have to deal with dueling MTV-origin movies.
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