George Clooney's The Monuments Men Launches New Historical Website And Newsreel
The Monuments Men was supposed to come out last Wednesday. The George Clooney-directed war dramedy spent the early months of the year filming in target of a December 18th release date, but that all fell apart in late October. Sony was forced to delay the movie when it was revealed by Clooney that there wasn't going to be enough time for the production team to finish all of the necessary visual effects work, and that they needed a few more months to not make the "finished" product look "cheesy." Instead the film is now coming out next February, which means that the studio will once again have to rev up the marketing. And that apparently begins with this new "newsreel" preview as well as a brand new website.
Usually viral videos are only used by big summer blockbusters, but this preview has all of the same bells and whistles, appearing as a reel that might actually exist in the world of the film while also serving in an advertising capacity. Trailers typically have to find an artful way of explaining what a movie is about, but this video is kind of an interesting short cut, as the "news announcer" explains in simple terms exactly who all of the main characters in the plot are and what they are doing. It's pretty clever.
The new website, which can be found at SupportTheMonumentsMen.com dives more into the true history of the heroes who inspired the movie. There is a full education page that tells the story of the Monuments Men through video and documents and a link to a page where you can sign a petition to try and get the heroes a Congressional Gold Medal. The phone number in the video and on the site, 1-866-WWII-ART, isn't a fun voicemail center like what we saw for the Carrie remake, but is instead the number of the Monuments Men Foundation, an organization that works to recover famous lost artwork.
Since the film's release date delay we haven't heard or seen much from The Monuments Men, but that is likely to change very soon. You can refresh your memory of the movie with the two trailers below, each of which strikes an oddly different tone with the same source material.
The Monuments Men stars George Clooney, Matt Damon, Bill Murray, John Goodman, Jean Dujardin, Bob Balaban, Hugh Bonneville, and Cate Blanchett and will be in theaters on February 7, 2014.
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