Men In Black 3 Launches Official Web Site

By Sean O'Connell 2012-03-16 06:51:22discussion comments
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The Men in Black continue to prepare for their big-screen return. After a teaser clip and a full-length trailer, Sony now unveils an interactive Web site that encourages fans to download Twitter skins, share images from a gallery, watch animated gifs and more. Itís a decent time filler as we wait for Black to reach theaters in May.

Especially when, a while back, it seemed like Black might never happen at all. Serious pre-production issues Ė most tied to a convoluted script Ė almost shelved the planned sequel. For those who donít know, the third story sends Will Smithís Agent J back to the 1960s, where he attempts to find out whatís wrong with his partner, K (Tommy Lee Jones), by working with the younger version of the quiet spy (played by Josh Brolin).

The ďStoryĒ section of new Web site also says Jís mission involves saving the entire Men In Black agency, and humankind, itself. So the stakes are much higher than earlier implied, and shots from the long trailer do suggest some type of alien invasion, though we canít really tell if itís happening in the past, or in the present day.

Sony potentially has a massive summer planned, with MiB3 and The Amazing Spider-Man placed on major holiday weekends. Smithís usually an easy bet at the summer box office, but the MIB series has been on the shelf for some time now, and weíre not sure its core audience will return for more extraterrestrial shenanigans. Truthfully, I thought the latest trailer did a good job of setting up the off-the-wall effects in the sequel. But good reviews and strong word-of-mouth will go a long way in determining if MIB 3 is as big a hit as its predecessors.
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