What The Hell Is Going On With This Old Spice Commercial?

Old Spice has never been a company that plays it safe with marketing. In fact, the basic idea behind most of the promotional spots seems to be to confuse, bewilder and tickle the curiosity of viewers. After a few airings, most of the commercials seem pretty catchy and amusing, but no matter how many times I watch Old Spice’s newest, I don’t think I’ll ever wrap my head around a why. And apparently, neither can anyone else on the Internet.

During last night’s airing of the 49ers and Packers game, no less than seven people on my Twitter timeline sent out tweets asking what in the hell they just saw immediately after the above Old Spice commercial ran, and given the topic has been burning up Google News all day, I would say the people I follow and their collective confusion was not a strange anomaly.

In just the past few days, the commercial has generated more than one million views, and since people still watch sports live, it was definitely seen by millions more yesterday on their televisions.

The most basic goal of any advertising campaign is to convert viewers into buyers. The way that’s done, more often than not, is to generate conversation, and while this commercial certainly doesn’t make me any more likely to buy Old Spice, it assumedly will convince some people to give the flavor a try, ideally those in the high school demographic who might have moms who still treat them like children, much to their chagrin.

If you want to check out an Old Spice effort on the right side of the weirdness line, go ahead and watch this Watermelon one below…

Editor In Chief

Mack Rawden is the Editor-In-Chief of CinemaBlend. He first started working at the publication as a writer back in 2007 and has held various jobs at the site in the time since including Managing Editor, Pop Culture Editor and Staff Writer. He now splits his time between working on CinemaBlend’s user experience, helping to plan the site’s editorial direction and writing passionate articles about niche entertainment topics he’s into. He graduated from Indiana University with a degree in English (go Hoosiers!) and has been interviewed and quoted in a variety of publications including Digiday. Enthusiastic about Clue, case-of-the-week mysteries, a great wrestling promo and cookies at Disney World. Less enthusiastic about the pricing structure of cable, loud noises and Tuesdays.