Walter White Returns In Epic Esurance Super Bowl Commercial

Since the moment Better Call Saul was announced, Breaking Bad fans have been wondering whether the show will give them some more great moments with brilliant protagonist Walter White. Well, it turns out Bryan Cranston had some more to give us, but it was instead courtesy of a hilarious Esurance commercial that you can check out below…

The basic premise of the commercial finds a woman stopping by the pharmacy. Instead of her normal pharmacist, however, she sees Walter White in full yellow cooking gear. As usual, he is in no mood to take anyone’s crap. The basic premise of the commercial is actually really creative. Walter White is sort of a pharmacist. He deals with drugs. He basically knows his way around, but at the end of the day, he’s not the right pharmacist. And the majority of insurance plans are only sort of right for consumers. They have a lot of elements that are correct, but at the end of the day, it’s not perfect. Except apparently with Esurance, who lets you customize your own policy. Seriously. Just look at this face...

Now, I’m not saying this commercial is so great that I’m going to run out and purchase ESurance immediately, but when people ask me what commercials I liked during the Super Bowl tomorrow, this is the first one I’m going to bring up. Guaranteed. It’s just a perfectly put together forty seconds.

Also, let this be a lesson to Better Call Saul. The world loves Walter White. So, if there’s any way the new show can work in a chance for the character to come back in the flesh, the entire world will run to watch it. Because every day that passes since the show originally went off the air is another day tons and tons of people are marathoning through Breaking Bad and catching up.

Since the whole point is to drum up business, you can check out Esurance here.

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Mack Rawden is the Editor-In-Chief of CinemaBlend. He first started working at the publication as a writer back in 2007 and has held various jobs at the site in the time since including Managing Editor, Pop Culture Editor and Staff Writer. He now splits his time between working on CinemaBlend’s user experience, helping to plan the site’s editorial direction and writing passionate articles about niche entertainment topics he’s into. He graduated from Indiana University with a degree in English (go Hoosiers!) and has been interviewed and quoted in a variety of publications including Digiday. Enthusiastic about Clue, case-of-the-week mysteries, a great wrestling promo and cookies at Disney World. Less enthusiastic about the pricing structure of cable, loud noises and Tuesdays.