Sonic The Hedgehog has been the centerpiece of a lot of interesting news recently, including the announcement of a new Sonic game coming next year. But Sega has also stated they have far bigger plans for the speed-addicted hedgehog.

In an interview with MCV, Chief brand officer Ivo Gerscovich said,

We are really focused on turning Sonic into an entertainment icon, not just a games icon. We want to go across all platforms and elevate his status even further, which explains why we are doing so much. Sega is really--as of this last year--putting a huge emphasis on quality.

Sony Pictures is hard at work producing a Sonic movie, slated for release in a couple years and as previously mentioned, are also looking to release the next game, Sonic Boom: Fire and Ice. So it does seem Sega is trying hard to turn Sonic into an even bigger icon than he already is.

I know the last _Sonic Boom _game left a pretty bad taste in fans' mouths, but I don't see why Sega thinks they have to "turn Sonic into an entertainment icon." Sonic is already a huge icon in the video game industry. I think turning him into an entertainment icon just to make money off of him will only lead to an even more bitter taste in fans' mouths.

I do, though, understand the need to want to reignite the excitement in Sonic. I mean, Ratchet And Clank did really well with today's gaming audience and they even released a film alongside of it that didn't do half bad. So now that platformers are making a comeback, of course Sega is going to try to ride the excitement.

Sonic Boom: Fire And Ice is set to release in 2017 while the official Sonic The Hedgehog movie will be releasing a little later in 2018. For more information on the upcoming Sonic game or any other Sonic The Hedgehog news, you can visit the official website.

Blended From Around The Web

Related

Headlines

Top Games

Gateway Blend ©copyright 2017