Sonic The Hedgehog has been the centerpiece of a lot of interesting news recently, including the announcement of a new Sonic game coming next year. But Sega has also stated they have far bigger plans for the speed-addicted hedgehog.

In an interview with MCV, Chief brand officer Ivo Gerscovich said,

We are really focused on turning Sonic into an entertainment icon, not just a games icon. We want to go across all platforms and elevate his status even further, which explains why we are doing so much. Sega is really--as of this last year--putting a huge emphasis on quality.

Sony Pictures is hard at work producing a Sonic movie, slated for release in a couple years and as previously mentioned, are also looking to release the next game, Sonic Boom: Fire and Ice. So it does seem Sega is trying hard to turn Sonic into an even bigger icon than he already is.

I know the last _Sonic Boom _game left a pretty bad taste in fans' mouths, but I don't see why Sega thinks they have to "turn Sonic into an entertainment icon." Sonic is already a huge icon in the video game industry. I think turning him into an entertainment icon just to make money off of him will only lead to an even more bitter taste in fans' mouths.

I do, though, understand the need to want to reignite the excitement in Sonic. I mean, Ratchet And Clank did really well with today's gaming audience and they even released a film alongside of it that didn't do half bad. So now that platformers are making a comeback, of course Sega is going to try to ride the excitement.

Sonic Boom: Fire And Ice is set to release in 2017 while the official Sonic The Hedgehog movie will be releasing a little later in 2018. For more information on the upcoming Sonic game or any other Sonic The Hedgehog news, you can visit the official website.

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