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I know a lot of people talked about the drop-off rate of Diablo III, losing 65% over the course of a few months, but that number absolutely pales in comparison to Gearbox Software and Sega's Aliens: Colonial Marines, which dove nearly 65% in just one week on PC.

You can check the Steam Graph, courtesy of the good folk over at Hold The Line – a group that works hard to keep consumer interest as the focal point of their endeavors.

Check out the graph below to see how far the player count tumbled. Going from around 5,000 on February 17th down to about 1,800 today (February 23rd).

This is a good sign for gamers; they didn't stand by trying to justify or support the pathetic attempt at a cash grab by Sega or Gearbox. I love Gearbox and I love Borderlands but this was just despicable. How could you do this, Randy?

Anyway, the upside out of the situation is that some sites have started to reevaluate their services to consumers, gamers and the gaming community. I like that Jim Sterling has taken a hard-nosed stance against early previews, and even Kotaku decided to actually address the media's role in previewing games.

As a gamer and consumer, my whole outlook is this: What purpose does the media serve for the community if they're nothing but advertisers for publishers? If they can't provide critical analysis beforehand or warn consumers about a product's misleading advertising, then seriously what's the point?

If gamers, fanboys, core enthusiasts and casuals alike have to do all the research themselves and ask the developers and publishers the tough questions, then it really does beg the question of what need is there of gaming journalists if they aren't really journalists?

On the upside, at least gamers are seeing what ill effects this game is stirring throughout the industry and have decided to pack up their bags and leave Aliens: Colonial Marines alone.

ACM 212 will now go down in history as the event that superseded the ridiculousness and shamefulness of Dorito-Gate.