Sega wants you to pimp it up in Hell Yeah: Wrath of the Dead Rabbit. The game is all about collecting mad loot, outfitting your undead rabbit with some sick gear and collecting some radical guns. The new trailer focuses on everything mentioned here in the opening paragraph and then some, giving gamers a good idea of what to expect from this over-the-top arcade title.

Sporting 13 uniquely devastating weapons and a story churned up by the sick minds at Arkedo, Hell Yeah is a no-holds-barred journey through hell as the dead-as-a-doorknob bunny tries to exact some unadulterated revenge.

The following trailer is probably one of the more coherent promotional assets for the game, given that it was a little hard to tell exactly what was happening in the gameplay screenshots Sega released not too long ago.

I'm not really sure exactly what I just watched but it looks interesting nonetheless.

Hell Yeah: Wrath of the Dead Rabbit is set for release at the end of this month for the Xbox 360 Live Arcade, PS3's PlayStation Network and Steam on PC. If the game looks like the sort of thing that tickles your arcade-fun bone, then feel free to keep an eye on the game by paying a visit to the official Website.

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