Kevin Butler, everyone's favorite (and fictional) PlayStation vice president is going to be playable in LittleBigPlanet Karting. He'll be part of a DLC pack offered exclusively to pre-order customers.

Butler was the face of PlayStation's "It Only Does Everything" and "Long Live Play" advertising campaigns. He was even part of Sony's E3 2010 presentation. His trash-talking, crossbow-wielding ways endeared him to PlayStation fans across the globe. This will be his first appearance in a video game. In fact, this will probably be the first time that any fake marketing executive created solely for an ad campaign went on to appear in a video game - an impressive first, to be sure.

The Kevin Butler DLC pack comes with a KB costume for your SackBoy as well as an "executive golf cart" to race with. Both Amazon and GameStop are offering the DLC with LittleBigPlanet Karting pre-orders. Those are the only two participating retailers we've seen thus far but might not be the only ones.

In LBP Karting, players race using customized SackBoys and go-karts. They can also create their own levels. The game's due later this year exclusively on the PS3.

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