Rockstar Games has released a brand-new version of Rockstar Social Club. The Social Club's revamped website introduces a number of features that will make it easier for players to connect with friends.
Social Club users will be able to create their own profile page. This page will report on your recent exploits in Social Club-enabled games that you've linked to the profile. For example, in Max Payne 3 the activity feed will report when you've unlocked an Achievement/Trophy or when you've added a player to your multiplayer Crew. Following friends will let you keep tabs on their in-game activities.
Rockstar wants to make it as easy as possible for gamers to sign up for this service. For example, you can log in using your Twitter or Facebook account, or import friends from those services. Information from your Social Club activity feed will be posted directly on Facebook and Twitter starting Wednesday.
The Social Club will be a key role in Max Payne 3's online experience. On Wednesday, players will be able to start forming their MP3 multiplayer crews through the Club in advance of the game's launch. Players will be able to challenge Social Club friends to multiplayer matches as well.
Rockstar envisions the Social Club as a bridge between multiple games. For example, players will eventually be able to take their multiplayer crews from MP3 and import them into Grand Theft Auto V.
I've made at least a couple Social Club profiles over my gaming career. Each time I was seeking some specific reward and immediately forgot about Social Club as soon as I attained it. It seems like Rockstar is trying to combat that drift from users and ensure that gamers keep logging into the service day after day. It seems like they're on the right track.