It looks like the Xbox One will be receiving even more entertainment options as NBC Universal’s TV Everywhere group announces the impending launch of two new streaming services, USA Now and Syfy Now.
As with the majority of other streaming service dedicated to standard channels, both the Syfy Now and USA Now apps will provide access to current shows the day after their air on television, as well as access to more recent episodes of other shows on the networks. Think of it like Hulu, but with those two specific channels in mind.
“Part of the goal of NBC Universal’s TV Everywhere initiative is to give consumers the opportunity to discover our content on a wide array of platforms,” said EVP and GM of TV Everywhere, Alison Moore. “Connected devices like Xbox One provide new ways for USA and Syfy fans to access content they love in a whole new way.”
This is exactly the sort of forward thinking I like to see out of media content providers, even if it is taking the majority of them far too long to jump on board. As more and more viewers move to streaming-only consumption, the only way providers can remain viable is to change with the times. Services like this give viewers more flexibility when determining how and when they want to enjoy their favorite shows, while still counting for viewership and ad revenue.
According to the official announcement, Xbox One users will be able to use USA’s app to watch full seasons, current episodes and select episodes from various other shows on the network, including Suits, Graceland, Covert Affairs and Rush. Also available on USA Now will be first seasons for shows like Christy Knows Best and Playing House, as well as “five rolling episodes” of shows like Burn Notice, White Collar and Psych.
The same goes for Syfy’s roster of shows, including Defiance, Dominion, Haven, Being Human and Warehouse 13, as well as original movies, like Sharknado 2 and rolling episodes of current shows including Face Off, The Wil Wheaton Project, and Jim Henson’s Creature Shop Challenge. This app will also give access to original content provided by BlastrTV.
And that’s exactly what I’m in the market for, personally. I love the Syfy channel, but since you can’t really stream its content anywhere online and I’m never around when the shows actually air, I’ve had to miss out on a lot of great/goofy sci-fi goodness until it appears on DVD a year later. With apps like these, I’ll gladly sit through commercials if it means I can watch shows when I want, with the added bonus of not needing to pay for a cable bill.
No word yet on whether or not USA Now or Syfy Now will be moving to other gaming platforms but, as is the case with most of these types of apps, we assume it’s only a matter of time before good news comes for other consoles and portable devices.