The feature adaptation of John Green's The Fault in our Stars arrives in theaters in about two months, so it's no surprise that Fox is gearing up to start promoting the movie. And that includes a nationwide tour for stars Shailene Woodley, Ansel Elgort, Nat Wolff and writer John Green. Want them to visit your state? Better start voting!
The "Demand Our Stars" program invites fans to vote for their state to be included in the tour. Just visit The Fault In Our Stars' tumblr page and follow the instructions:
The Fault in Our Stars is going national! Shailene Woodley, Ansel Elgort, Nat Wolff, and John Green will be traveling the country and they might be visiting YOUR state. Want to make sure they're close by? Demand the stars! Just find the GIF that represents your state (or D.C. - we didn't leave you guys out), and then like, reblog, and spread the word: each note on Tumblr equals one vote for that state. The states that get the most votes by April 25 will receive a visit from The Fault in Our Stars tour. Ready...set...vote!
Directed by Josh Boone, The Fault in Our Stars stars Shailene Woodley as Hazel, a teen battling terminal cancer, whose life collides with Augustus "Gus" Waters (Ansel Elgort), another cancer survivor who's determined to leave his mark on the world. They click immediately and young love ensues. Watch the trailer below...
It's probably a smart approach on Fox's part to involve fans online in their efforts to promote the film leading up to its June 6 release and I'm thinking "Demand Our Stars" (and the eventual tour) will be a success in raising interest. The teens and young adults who love the book -- and are surely ready to love the movie -- are likely Tumblr savvy enough to to start noting and reblogging with gusto to ensure the stars and author stop by their state. Added to promotional efforts, the film already has a lot going for it in terms of its talent. Shailene Woodley and Ansel Elgort can be seen on screen in Divergent, which is in theaters now and very close to hitting $100 million at the domestic box office. So that should bring a bit of added exposure to the actors leading up to Fault's release. It also can't hurt that author John Green has a pretty massive online following due to the YouTube channel he and his brother Hank share has nearly 2 million subscribers, and a total view count that's closing in on half a billion.
Probably not last and certainly not least, Fault in our Stars has excellent source material, as the book is a really great -- and obviously emotional -- read. In telling the story of Hazel and Gus, Green takes a candid and occasionally uplifting approach to Hazel's narrative, bringing the reader inside her mind to understand the perspective of a teenager in love, who's also facing terminal cancer. The trailer, which gave us a glimpse of the sparks between Woodley's Hazel and Elgort's Gus have me feeling very optimistic that the movie will capture at least some of the greatness of its source material.
Here's a featurette that focuses on Shailene Woodley and Ansel Elgort as the lead characters...