Production wrapped a long time ago on Sam Raimi's Oz: The Great and Powerful, but it's still going to be a long time until we actually get to see the finished product. Going through production last year, the movie is still going through the editing process, as it has more than a few visual effects. and won't be arriving in theaters until March 8, 2013. We haven't even gotten so much as a poster or a still from the movie, but today that changes as we have our first look at James Franco in full costume as the titular hero.

The James Franco Forever Tumblr (via Bleeding Cool) has found an Italian coming attractions ad that features Franco wearing his Oz hat and standing in front of his favorite means of travel: a hot air balloon. You can scope out the image below and see it full-size over at the source.

Oz: The Great and Powerful is Raimi's first directorial effort since 2009's Drag Me To Hell. A prequel to the classic L. Frank Baum book, the film tells the story of how the Wizard came to become the ruler of Oz. Franco is joined in the cast by Mila Kunis, Rachel Weisz, Michelle Williams, Zach Braff, Abigail Spencer and Joey King. To find out more about the project, head over to our Blend Film Database.

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