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Sony Pictures is competing against itself at the box office this weekend, and lucky for them, both of their offerings are getting a warm reception, taking the #1 and #2 spots among Friday moviegoers. The animated family film Hotel Transylvania, featuring the voices of Adam Sandler and Selena Gomez, made $11 million on Friday, while Looper came in behind it with $6.8 million. With the next-nearest competition coming from holdover End of Watch, which made $2.3 million, both are guaranteed to hold on to their top spots throughout the weekend.
And, as noted by Deadline, Hotel Transylvania could be setting records in the process. Sweet Home Alabama currently holds the title of biggest September opening, with $35 million from its 2002 release, but Hotel Transylvania will easily sweep past that, on track to make as much as $40 million. It will also be the biggest opening ever for Sony Pictures Animation, which previously brought us the likes of Cloudy With A Chance of Meatballs and The Smurfs.
As for the weekend's two other new releases, there's one huge success and one big flop. The big winner is Pitch Perfect, which Universal opened in just 335 theaters in advance of its wide release next week; it made $1.7 million Friday with a stellar $14,645 per-screen average, which promises very, very big things for next week. On the other hand there's Won't Back Down, the school drama starring Maggie Gyllenhaal and Viola Davis, which made just $920,000 million on Friday from more than 2500 theaters; it's in 8th place right now.
Let us know in the comments what you're seeing this weekend, and we'll have a full box office report to you tomorrow.