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When Steven Spielberg's Jurassic Park was released back in 1993, it apparently didn't take much to sell it to audiences. The main poster for the film, in fact, featured simply the logo for the movie and a tagline. Now, 21 years later, Universal Pictures has brought that marketing strategy back for the first Jurassic World teaser poster.
This new one-sheet was posted by Jurassic World director Colin Trevorrow on his official Twitter account, and if you're like me, then the image immediately reminded you of the posters for the original Jurassic Park. For those of you who have no idea what I'm talking about, check out the artwork below:
"The Park is Open" doesn't exactly have the same kind of epicness possessed by "An Adventure 65 Million Years In The Making," but those who know what Jurassic World is actually about likely understand the tagline's significance. After all, the idea of a functional dinosaur theme park seemed like a pipe dream back in the 1990s, but the new sequel will actually feature the place open and thriving.
Colin Trevorrow has confirmed that his movie is set 22 years after the events in the first film and begins with Jurassic Park actually being open to the public. The societal commentary that comes with it, however, is the fact that people don't really care - despite the fact that's it's rather miraculous. The director has said that an image that inspired the story was the thought of a teenager outside of a T-Rex cage texting on his phone instead of looking at the giant beast. So, weirdly enough, the park may be open but there is a question as to whether anyone cares within the fictional universe.
Jurassic World spent a great deal of the summer in production, working with a cast including Chris Pratt, Bryce Dallas Howard, Jake Johnson, Vincent D'Onofrio, Nick Robinson, Omar Sy and more, and is now in post-production on its way to be released on June 12, 2015. With any luck it won't be too much longer before we get our first trailer for the movie - and who knows? Maybe it will somehow find a way (see what I did there?) to riff on the original trailer for Jurassic Park as well. For a good dose of nostalgia, head over to page two!