What do you do when a movie costs just $15,000 and pulls in $62.5 million at the box office in just one month? Make a sequel of course. According to the LA Times, Paranormal Activity 2 talk is abuzz over at Paramount Pictures.
The studio acquired the rights to the film for just $300,000 and spent less than $10 million on advertising, yet Paranormal Activity is on its way to hitting the $100 million mark. Of course the article also mentions mentions the dismal sequel to 1999’s unexpected hit The Blair Witch Project, which only pulled in $26.4 million compared to its predecessor’s $140.6 million.
I cringed when I got to the point in the article in which Paramount Chairman Brad Grey says, “We have the rights on a worldwide basis to do Paranormal 2 and we're looking to see if that makes some sense." Hello? Since when does simply having something justify acting on it? Perhaps I wouldn’t be as turned off by the idea of a second film if I didn’t love the first so much. Paranormal Activity is more than just hype, it's quality. Making a second film with less quality and less terror could result in tarnishing the first, and that would be a shame.
If the sequel is made, the studio will have international distribution rights, as compared to the domestic rights it holds for the current film. If the second is as successful as the first, that’d be a serious sum of money. Let’s just hope if PA 2 happens, it’s done right, otherwise I know a certain demonic force that would be pretty ticked off.
Staff Writer for CinemaBlend.
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