Halloween. The season of costumes, trick-or-treating, and that classic American tradition: making something cheap and and selling it to the unwitting masses for a tidy profit.
This weekend Paranormal Activity 2 beat the Halloween weekend rush by opening a week early. The low budget horror/thriller was put together on a slim $3 million budget and earned back over $41 million in its first three days for an easy number one.
The $20 million Paranormal Activity 2 banked its first day was a record breaker for biggest opening day for a supernatural thriller, beating out the $14.8 million record held by sequel The Ring Two.
This weekend also marks the second in a row that a low budget sequel earned more cash than it deserved to be number one. Last weekend's champion Jackass 3-D dropped almost 60% from last week, but it was still strong enough to hold second place. Next week, it will likely cross the $100 million mark and break into the year's top twenty.
Clint Eastwood's latest offering, Hereafter starring Matt Damon, expanded from 6 theaters to over 2,100 and earned about $12 million. Not an exciting debut, but that's what you get when you try and market a drama as being somewhat supernatural during Halloween season. Horror fans can sniff the real thing from a mile away, usually by the lame plot and bad acting. Something from Eastwood and Damon has too much thoroughbred to fool those fans.
|Paranormal Activity 2 *||$41,500,000 -||Total: $41,500,000||LW: N WR: 1|
|Jackass 3-D||$21,600,000 -||Total: $87,147,000||LW: 1 WR: 2|
|Red||$15,000,000 -||Total: $43,483,000||LW: 2 WR: 2|
|Hereafter||$12,005,000 -||Total: $12,320,000||LW: 28 WR: 2|
|The Social Network||$7,300,000 -||Total: $72,931,000||LW: 3 WR: 4|
|Secretariat||$6,917,000 -||Total: $37,360,000||LW: 4 WR: 3|
|Life as We Know It||$6,150,000 -||Total: $37,615,000||LW: 5 WR: 3|
|Legend of the Guardians: The Owls of Ga'Hoole||$3,175,000 -||Total: $50,172,000||LW: 6 WR: 5|
|The Town||$2,720,000 -||Total: $84,653,000||LW: 7 WR: 6|
|Easy A||$1,750,000 -||Total: $54,785,000||LW: 9 WR: 6|
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