When we look back on the summer of 2017, one of the most interesting topics of conversation will take place when experts try to figure out what went wrong with King Arthur: Legend of the Sword. The Guy Ritchie-directed, Charlie Hunnam-fronted Arthurian tale is a relatively fun action romp, but the film ultimately went on to become the summer's first bomb when it unceremoniously debuted over the weekend. Opening to a mere $15 million, the King Arthur origin story is a bonafide flop.

Despite the fact that King Arthur: Legend of the Sword is a better movie than its financial performance would suggest, a few key indicators tipped us off that the movie would ultimately bomb as badly as it has. We've gone through the details and picked out a list of reasons why (for all of its merit) Guy Ritchie's King Arthur movie was pretty much destined to fall flat. First and foremost, let's kick off this discussion by talking about its disastrous release date.

The Release Date Is Really Difficult

It's hard to find a summer weekend that isn't competitive, but opening one week after Guardians of the Galaxy Vol. 2 pretty much guaranteed that King Arthur: Legend of the Sword would experience an underwhelming premiere. Audiences are still reeling from the latest Marvel movie, and that enthusiasm hasn't died down nearly enough to get fans ready for the origin story of a brand new potential franchise. Couple that with the fact that Ridley Scott's Alien: Covenant is set to debut the following week, and Legend of the Sword ultimately found itself cannibalized by two beloved franchises. Given the built-in fanbases for both of those franchises, Arthur never stood a chance.

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