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Madonna Previews Her Super Bowl Performance In Gimme All Your Luvin Video

Sure, a lot of us will use this Sunday's Super Bowl halftime show to take a bathroom break, order another pizza or get our eyes off the damn TV for a second. But Madonna's halftime performance will still wind up with a ton of viewers, with the potential to give the Material Girl another new round of fans, or at least remind us that she's still out there doing some pretty interesting stuff. But Madonna isn't going to let halftime be the only moment for her to get some Super Bowl-related attention. In the new video for her single "Give Me All Your Luvin'," she's got two teams worth of football players serving as her backup dancers, holding her up, taking bullets for her, and treating her as much, much more important than the Lombardi trophy. Check it out below:

You may notice two pretty high-profile cameos in among her backup cheerleaders-- that's M.I.A. and Nicki Minaj, two superstars in their own right who are confirmed to join Madonna at the big halftime show. The question now is whether "Gimme All Your Luvin" is catchy enough to be worth the giant spotlight of the Super Bowl. The cheerleader-led hook is fun enough, and the Nicki Minaj rap near the end adds a definite element of youth appeal that Madonna will need. But who's going to really claim that she wouldn't bring down the house just as well with a performance of "Like A Virgin," or even one of her better-known newer songs? I'm looking forward to seeing what kind of stagecraft she pulls out for the halftime show, since this video seems to suggest no limit of opportunities. But I'm not sure this song will be enough to lure me back to the TV at halftime.

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Katey Rich

Staff Writer at CinemaBlend