This week, The Celebrity Apprentice returned to the airwaves over at NBC, where Arnold Schwarzenegger took over for Donald Trump as the face of the long-running series. When the ratings finally came in for the first episode, we saw that the series had hit lows, as well as lost to other unscripted series The Bachelor in the ratings. Not one to stay mum about the show that lost him, Donald Trump had some thought's about Arnold's new gig and the way it performed over at NBC. Here's what he had to say.
Wow, the ratings are in and Arnold Schwarzenegger got "swamped" (or destroyed) by comparison to the ratings machine, DJT. So much for being a movie star-and that was Season 1 compared to Season 14. Now compare him to my Season 1. But who cares, he supported Kasich & Hillary.
In a series of tweets, Donald Trump showed a lack of surprise that fans were less excited about Arnold's edition of The Celebrity Apprentice than they were about seasons headed up by himself. He also notes that not only were Arnold Schwarzenegger's The Celebrity Apprentice numbers lower than what he brought in during Season 14 (or Season 8, depending on whether or not we are counting The Apprentice), they were way lower than the numbers he was bringing in early on when the show first started airing.
Of course, it is worth noting that The Celebrity Apprentice has been off of the air for nearly two years. The last season ran between January and February of 2015, following which Donald Trump embarked upon his run for President. During this time, NBC actually fired the former TV personality, as he made some comments in public that the network felt were not a good look for the Peacock Network's brand. The point is, a lot has happened since the last season of The Celebrity Apprentice hit the airwaves. Sherlock might be able to get away with not being current and airing haphazardly, but a competition show like The Celebrity Apprentice is going to have a harder time maintaining interest if it is not on the air for a long time. It's no wonder the ratings were down.
Overall, however, The Celebrity Apprentice ratings were not a disaster. The NBC series pulled in a 4.9 million total viewers and a 1.3 rating. While not as great as the show did in its heyday, those numbers aren't super soft, either. In fact, most people would say they were fine enough. If you can get through the cheesy greatness of Arnold's new catchphrases, you'll find that the show is pretty similar to the show we've seen for years, as well. While Arnold isn't quite as pointed in the boardroom, it's already clear he is bringing a different dynamic to the table and we'll have to see how that plays out in the coming weeks.
New episodes of The Celebrity Apprentice air on Mondays at 8 p.m. ET, only on NBC. To find out what else is headed to TV at midseason, take a look at our premiere schedule.