If you’ve got something to sell, you’d be hard pressed to find an easier way to promote it than getting a few famous faces together. And that’s exactly what actor David Ury did in the amusing ad above for his upcoming book Everybody Dies: A Children’s Book for Grown-Ups!. Ury briefly played a lowlife drug addict named Spooge on AMC’s Breaking Bad, and he rounded up fellow BB actors Charles “Skinny Pete” Baker and Luis “Marco Salamanca” Moncada to help get the word out about this project.

A book about death doesn’t necessarily need to be written by someone with experience in the matter, but Ury has been dying on film and TV for years. His Breaking Bad death was arguably the most memorable of his career, as he manages to – four-year-old spoiler alert! – have an entire ATM dropped onto his head. As Salamanca, Moncada was one half of a deadly pair of cousins who got the back of his head blown out by Hank (Dean Norris) in one of the series’ most exciting sequences. Somehow, Skinny Pete managed to survive it all, but he was around enough death that Baker’s involvement here is understandable.

So what’s this book all about? As the video tells us using a fairly corny set-up, Everybody Dies is a book about death as presented to adults in full-color illustrated pages. Ury described it to THR by saying, “I always say that it’s sort of along the lines of Everyone Poops, but with 99 percent more death and a lot less poop.” I guess he doesn’t get into the fact that poop often happens when death does, and we’re also going to skip that topic.

“The idea is that grownups are still afraid of death, and talking about death,” he explained, “so they need it broken down for them.” So while you might not find existential truths and failsafe ways to cope with the impending end of your life, you’ll be able to ogle some bright colors and darkly silly ideas like “match the casket to the cause of death.”

In addition to the clip above, Ury also used his fellow TV stars for the talking head ad below. I’m hoping these guys all get together for Better Call Saul as well, though it may be hard to bring Spooge and Marco back without some heavy story lifting.

This book definitely needs to be in my library when it comes out on May 27 from Harper Design. Ury will be doing two book signings in the L.A. area on May 27 and June 8, so go see him when you have the time. Just make sure you have cash on you already, and don’t ask him where an ATM is.

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