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HBO is reminding us all that they are not TV by pulling a major motion picture move by not only buying a prime time-slot to debut the first trailer for Game of Thrones Season 3 (well, the first one with actual footage) but also releasing a teaser trailer for the trailer. And even though that film marketing fad is kind of annoying, at least we only had to wait a few hours for the full thing to premiere. Here's the intense new spot that aired only minutes ago on ABC's Jimmy Kimmel Live!

"The revenge you want, will be yours in time." Whoa! It was even better than I anticipated and I was expecting a lot from the season that co-creators D.B. Weiss and David Benioff have been looking forward to since they agreed to adapt George R.R. Martin's “Song of Ice and Fire” saga. There are a lot to telling moments for fans of the book series (one HUGE reaction shot) but I won't mention any spoilers for those only into the show.

Without giving away anything that could in any way ruin the viewing experience, I do want to talk about some of the great footage (set to MS MR's "Bones", another in a long line of great song choices for GoT trailers) that was on display. First, in the north a few things that caught my eye were the introductions of Kristofer Hivju's Tormund Giantsbane climbing up a steep ice face (I wonder what that could be?) as well as Ciarán Hinds' Mance Rayder showing who's the King Beyond the Wall.

Of course, there were also plenty of great shots of returning favorites, take your pick for what glimpse was the most exciting. Robb and Cat strolling though war-torn Westeros, the army of Unsullied at Dany's disposal and the Lannisters being, well, Lannisters. Oh, and how 'bout that dragon? They've gotten big. I've got to go watch this one again. The third season of Game of Thrones premieres on Sunday, March 31 at 9 p.m. ET on HBO. The series stars Peter Dinklage, Kit Harrington, Emilia Clarke, Lena Headey and Nikolaj Coster-Waldau.