Despite the constant chatter leading up the big event, there's still an actual football game played at the Super Bowl. Two teams will battle for the world championship and yet, all anyone really seems to care about are the commercials! Okay, that's far from true, with millions of die hard football fans out there chomping at the bit to see if there team wins those four elusive playoff games to capture the Vince Lombardi trophy but there's also those that watch exclusively to see the big advertisements and the garish half-time show. Whatever reason you have for tuning in, it's sure driving the price of those commercial spots through the roof.

Deadline reports that advertising slots for the 2012 Super Bowl have already sold out, which is anything but uncommon. However, what is new, is the record average selling price NBC has secured for the 30 second spots to air during the game on February 5, 2012. The average price for a 30 second spot during this year's broadcast is a whopping $3.5 million with one of the final sales coming in at the 4 million dollar mark for Indianapolis hosted event.

This marks an incredible increase from last year's sales, which saw the average slot sell for $3 million - meaning almost a 17% increase in one year. It probably didn't hurt that last season's game between the Green Bay Packers and the Pittsburgh Steelers (a marquee match-up), set record numbers in terms of viewership with over 111 million people watching Aaron Rodgers do his championship belt celebration dance. And don't worry, all your favorite advertisers bought spots including perennials Budweiser, Pepsi and Coca Cola. Oh, and since the game will also be streamed online, with all of those ad slots sold out as well, it looks like February 5 will a pretty profitable day for the National Broadcasting Corporation.

Now, who's going to win?

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