Every year, a new Madden is released in August and makes a killing. Madden NFL 11 was no exception. The Xbox 360 and PS3 versions combined sold about 1.8 million copies in North America this August according to the NPD.

The Xbox 360 was the top-selling hardware for the second straight month. Halo: Reach's launch this month could very well extend that streak. The PS3 continues to build momentum, being the only console increasing in sales since July. The Wii, meanwhile, had its worst month since launch.

"New physical retail sales of hardware, content and accessories saw another decline in August as compared to last year," said NPD analyst Anita Frazier. "In fact, this month reflected the lowest sales for August since 2006. While all categories are down in both dollars and units, the portable portion of the industry is down to a greater extent than is the console portion. Portable dollar sales across hardware, software and accessories is down 25% versus last August, while console dollar sales are down 6%."

Hardware

• Xbox 360 356.7K
• Nintendo DS 342.7K
• Wii 244.3K
• PlayStation 3 226.0K
• PSP 79.4K

Software

• MADDEN NFL 11 (Xbox 360) 920.8K
• MADDEN NFL 11 (PS3) 893.6K
• SUPER MARIO GALAXY 2 124.6K
• MAFIA II (Xbox 360) 121.6K
• NEW SUPER MARIO BROS (DS) 110.4K
• NEW SUPER MARIO BROS. WII
• MAFIA II (PS3)
• CALL OF DUTY: MODERN WARFARE 2 (Xbox 360)
• NCAA FOOTBALL 11 (Xbox 360)
• WII FIT PLUS