It's been two years since Borat came out, but Sacha Baron Cohen has apparently has never heard of this business called "momentum," and has no interest in cashing in on it. He's still filming scenes for Bruno, which will follow the adventures of the flamboyantly gay, flamboyantly obnoxious German fashion reporter as he apparently ruins runway shows all over the world. Last weekend he was spotted in Paris, doing his Bruno thing.

Wrote the U.K. version of Vogue, "With his red thong clearly visible above his jeans, the comedian - who was virtually unrecognisable in a flamboyant leather gilet, with his slicked-down hair dyed blonde and brown - sucked Tampax, clapped along to the music and generally disgruntled the front row by continually pushing aside those sitting in front of him for a better look at the models."

He was also apparently the only person to give the models a standing ovation, which kind of makes me happy-- don't they need some encouragement now and again? Theoretically all of this will make it into the movie, provided the movie actually exists and isn't just an excuse for Baron Cohen to have spent the last two years terrorizing the fashion world.

Bruno apparently also participated in the fashion show himself, in photos you can see at Fox News. The one you see above comes from there too. Goodness gracious.