Mission: Impossible - Ghost Protocol To Be Released In IMAX Theaters Five Days Early

By Eric Eisenberg 2011-09-28 16:03:14discussion comments
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This past summer Paramount Pictures did something fairly brilliant with the release of Transformers: Dark of the Moon. Acknowledging that fans of the franchise were wiping drool from the corners of their mouths while waiting for the movie, the studio decided to set up early screenings. The catch? The early screenings, which were held only a few hours before midnight screenings, would only be in 3D and IMAX, requiring said fans to pay a few extra dollars per ticket. The maneuver paid off handsomely as the movie made an extra $5.5 million. Now it seems that Paramount will try to replicate that success with Mission: Impossible - Ghost Protocol.

Speaking with The Los Angeles Times, director Brad Bird has confirmed that a deal is currently being worked out that will see the fourth Mission: Impossible movie released in IMAX theaters five days before the regular December 21st release date. The event - which Bird sees as a way of bringing a "level of showmanship" back to blockbuster movies - will be held in more than 200 theaters across the country. While the movie wasn't filmed in 3D (hooray!), it instead took a page out of Christopher Nolan's playbook and filmed 25 minutes of footage using the IMAX cameras, including the sequence involving the Burj Khalifa, the tallest skyscraper in the world.

I'm not sure if this move will play out as well as it did for Transformers, as Mission: Impossible 3 was the smallest box office draw for the franchise, but this is definitely an interesting promotion. What we've seen from the movie so far is pretty awesome, and the IMAX footage only makes it more intriguing.

To learn more about Mission: Impossible - Ghost Protocol be sure to head over to our Blend Film Database.
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