RoboCop Reboot Crams New Footage Into Drunk Driving PSA

By Kristy Puchko 2013-12-18 09:03:35discussion comments
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The holidays are nearly here! That means lots of hideous yet festive sweaters, beautifully wrapped gifts, and a barrage of booze-filled social engagements. But don't let this soiree-filled season go to your head and make you forget the importance of driving sober. Who better to get that message across than RoboCop, the part man/part machine at the center of the rebooted RoboCop. As weird as it may sound, it's a fitting move as a PSA/marketing promo feels right out of the 1980s, just like this resuscitated franchise's anti-hero.

The video above was posted by The US Department of Transportation's National Highway Traffic Safety Administration, who clearly takes highway safety very seriously. This makes them a strange partner for a movie inspired by an uber violent cyborg police officer, but it at least explains why there's no gonzo action of RoboCop taking down drunk drivers with the kind of over the top force we typically associate with his brand of law enforcement.



All the same, "Don't drink and drive" is a good message. And this unexpected cross-promotion allows a few new glimpses into the action of Columbia Pictures' RoboCop. The Killing's Joel Kinnaman stars as Alex Murphy, a family man and exemplary cop whose life and career is nearly cut short after a horrible and fiery attempt on his life. A mixed blessing comes about from OmniCorp, a multinational conglomerate devoted to robot technology that gives him a new lease on life as a melding of man and machine known as RoboCop. But just because they built him, doesn’t mean they own him.

While some are still sneering over a remake of the 1987 Paul Verhoeven feature, talk of a RoboCop reboot has been brewing for years. From 2008-2010, none other than heralded Black Swan director Darren Aronofsky was attached to resurrect this flat-lined franchise. But with MGM facing major money issues, he eventually had to bail. Not long after, Brazilian director Jose Padilha, who drew international notice for Elite Squad: The Enemy Within, signed on, and like its cyborg hero, the RoboCop reboot was brought back from the brink of oblivion.

From there, Padilha collected an impressive and cool cast that included Kinnaman as well as Gary Oldman, Michael Keaton, Abbie Cornish, Jackie Earle Haley, Jennifer Ehle, Jay Baruchel, Michael K. Williams, and Samuel L. Jackson. After a little release date shift to steer clear of George Clooney's Monuments Men, RoboCop is gearing up to hit theaters near you on February 12th, 2014.
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