The World's End Gang Advises Against Mobile Devices In Theaters For Alamo Drafthouse PSA

By Nick Venable 2013-07-30 14:51:31discussion comments


Do you know what's a really bad idea? Pissing off two guys who have made a name for themselves facing off against some of humanity’s greatest threats, including zombies, homicidal village councils and killer robots. As it happens, however, it isn’t necessary to go too far out of your way to make these guys happy, as the above Alamo Drafthouse public service announcement shows us. Director Edgar Wright and stars Simon Pegg and Nick Frost just want you to quit being a punk and turn off your mobile devices when you’re sitting in the theater. And hey, if you happen to be in the theater to watch the trio’s upcoming film The World’s End, the advice/threat goes double.

Unfortunately, this is one of the more boring PSAs the Drafthouse has put out yet, ranking far below the one created by Before Midnight’s Ethan Hawke and Julie Delpy. And these are three of my favorite guys working in cinema today, so it seems like they could have done up a parody or something more clever than sitting around a couch with all their facial hair.

Luckily, to make up for it The World’s End just released a new featurette for the film titled “Not What It Used To Be,” which cobbles together footage from the trailers with some talking head interview footage from the three main guys, as well as co-star Martin Freeman. They reiterate that this is a film about men of a mature age coming back to their hometown and recognizing that nothing can be the same as one remembers it in their youth. In this case, the difference happens to lie in the fact that the gang's home town has been overrun by weird human-possessing alien robot things. The guys also talk about how much fun this cast really is, and why they felt the need to bring everyone from the first two films back for this one. Check out the entire featurette below.



If you’re like me, though, you’re sick of seeing all these extras and you’re ready to watch the film itself. Luckily, there’s less than a month left to go before the movie hits theaters, as the film will be heading to a cinema near you on August 23. Haven't seen enough footage from the film already? Watch the trailer below and pre-order your tickets.


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