Daft Punk Wants Fans To Get Lucky, Use Condoms
By Jessica Rawden 2013-07-10 09:47:57
Daft Punk’s newest album, Random Access Memories, has been leading the French duo to new opportunities, including action figures and now, a partnership to creature durable condoms under the label Get Lucky, which mirrors the title of the duo’s first single off of the band's most recent album.
The condoms come from a partnership between the band and the brand Durex and we know what the box art looks like, thanks to samples of the product given out to DJs, etc. The Get Lucky product features a vintage-looking, unobtrusive box with a sunset on the cover, which mimics the image used for the single. A band of four also features prominently, which could be the duo, Pharrell Williams, and Nile Rodgers, who collaborated on the track. Additionally, the Daft Punk logo appears on the back. NME reported the Durex partnership, and Diplo released a good look at the elusive Daft Punk condoms via Instagram.
The condoms aren’t the only product Daft Punk has rolled out as a result of the new album. The duo also collaborated with with Bandai and Japan's SH Figuarts on a line of action figures that offer “a shiny metallic finish” and “interchangeable hand pieces. The product description on the toys also notes that the action figures were “crafted with meticulous attention to detail,” which makes them seem as if they will be on the expensive side. Unlike the Durex condoms, the action figures will hit shelves in Japan in November and America in December.
Random Access Memories has sold well both in the States and overseas, with the album charting at #1 for a couple of weeks in the U.S. In the U.K., the single “Get Lucky” is the only single in 2013 to sell over a million copies. Additionally, “Get Lucky” broke Spotify streaming records
The Durex partnership may have just been a gimmick the guys signed on for, but they certainly do seem to be invested in the idea of moving products along with pushing Daft Punk’s fourth studio album. I’m guessing Halloween costumes or a version of the Roomba vacuum shaped to look like a Daft Punk helmet might be the next big things on the market. Or, you could just make up your own Daft Punk swag. The possibilities are truly endless.