The fallout from Paula Deen’s scandal has been very swift and very public. Just days after her n-word history was revealed via leaked deposition, the culinary personality was abruptly fired from Food Network, terminating a lengthy and successful partnership.
With attendance at her Southern restaurants likely not to take a big hit, most assumed the Food Network canning would be the most pronounced and final negative, but if the latest rumors are to be believed, Deen might get axed from something else pretty prestigious. According to TMZ, QVC is seriously mulling over the possibility of barring the personality from appearing on the station to advertise and/ or sell any of her products. Here’s the official statement the network released…
"We are closely monitoring these events and we are reviewing our business relationship with Ms. Deen. In the meantime, we have no immediate plans to have her appear on QVC.”
When this story first broke, it was widely assumed that a very high percentage of Americans would be overwhelmingly offended by what happened, but actually, Deen has had more than her share of defenders. From her Twitter supporters to her Facebook fans to celebrities like Bill Maher, many have questioned whether Food Network overreacted. Judging by QVC’s statement, it sounds as if executives would really like to keep Deen but need to know whether or not viewers will get all hot and bothered when they put her back on television.
On the one hand, I get why QVC wouldn’t want to take a big risk by welcoming Deen so easily back into the fold. Clearly, executives aren’t very excited about risking the larger brand on one individual person, and clearly they’re very worried about generating negative headlines when they don’t need to. After all, it’s hard to imagine any QVC viewers would stop shopping on television if there weren’t any more Deen appearances. On the other hand, however, it seems ridiculous that they wouldn’t simply stick by the woman who has made both of them so much money. She didn’t drop any n-bombs while on the air, and in fact, her scandal has nothing to do with the channel at all. If every single person in America lost his or her job after some dirt got revealed during a deposition, I’m not sure any Americans who have been through depositions would be left to work. After all, the whole point of the deposition is to drag the opposing party through the mud.
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