Sometimes tricking real people and filming their reactions is the best way to prove a product’s worth. The idea has worked perfectly for those Febreze commercials filmed in smelly hellholes, and now, it’s been taken to the next level by the geniuses over at LG. Looking for a way to prove just how lifelike the picture quality on an LG IPS Display is, the company replaced the floor of an elevator with specially designed screens, designed graphics of the bottom falling out and added sound.

Most people were at least briefly fooled by the faux traumatic situation, and the better reactions were edited together in a snazzy viral video/ commercial. You can take a look at the greatness below…



I like how there are some people who sensibly scamper toward the white panels that haven’t “fallen” and some people who simply flee toward the wall, whether that section is there or not. There’s no uniform reaction to impending death, but all of it is pretty damn funny to watch. I’m glad all of these people were good sports and signed off on the waiver.

LG IPS Displays aren’t like Big Macs. They’re not the type of product one runs out and impulsively buys after a sweet commercial, but when people decide to purchase for other reasons, something tells me many of them will think of this stunt. That’s future marketing at its best.

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