Watch LG Trick People Into Thinking The Elevator Floor Is Collapsing

By Mack Rawden 2012-10-22 12:00:00
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Sometimes tricking real people and filming their reactions is the best way to prove a productís worth. The idea has worked perfectly for those Febreze commercials filmed in smelly hellholes, and now, itís been taken to the next level by the geniuses over at LG. Looking for a way to prove just how lifelike the picture quality on an LG IPS Display is, the company replaced the floor of an elevator with specially designed screens, designed graphics of the bottom falling out and added sound.

Most people were at least briefly fooled by the faux traumatic situation, and the better reactions were edited together in a snazzy viral video/ commercial. You can take a look at the greatness belowÖ



I like how there are some people who sensibly scamper toward the white panels that havenít ďfallenĒ and some people who simply flee toward the wall, whether that section is there or not. Thereís no uniform reaction to impending death, but all of it is pretty damn funny to watch. Iím glad all of these people were good sports and signed off on the waiver.

LG IPS Displays arenít like Big Macs. Theyíre not the type of product one runs out and impulsively buys after a sweet commercial, but when people decide to purchase for other reasons, something tells me many of them will think of this stunt. Thatís future marketing at its best.
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