Seth Rogen is a stoner, and a lazy guy, and a no-good man child. Or, he’s a deft entertainment businessman who knows how to market and sell his image to a wide audience. Either way, he’s using his celebrity to journey to the U.S. Capital and speak on behalf of Alzheimer’s Research at a Senate Appropriations Subcommittee on Labor, Health, and Human Services hearing on the subject.

When he met his future mother-in-law when the woman was in her mid-50s she was in the early stages of Alzheimer’s. A stage which is notable for being the aspect that is depicted most often in fiction, often times with comedic effect. The bumbling old guy who forgets where his eyeglasses are, Oh they’re resting up on your head. You silly old man! But that is not the reality of the true devastation of the disease.

And it’s Rogen’s impassioned and charming plea that is so informative. Here’s a guy who can’t help but be the man he is, making a House of Cards reference during a Senate hearing, and thus puts into words what the average person sees and feels when watching a loved one succumb to Alzheimer’s. Before going into a moving and funny speech about his dealing with Alzheimer’s Rogen begins with this:
“First I should answer the question I assume many of you are asking: Yes, I’m aware this has nothing to do with the legalization of marijuana.”

He proceeds to detail how Alzheimer’s research is far more important than even legalized marijuana. Even if the Senate committee members don’t know who he is, and likely don’t get the joke, it’s still superbly charming. Rogen helped found HIlarity For Charity, which is dedicated to helping fund Alzheimer’s Research.



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