In a surprising bit of news, a Destiny player has hit level 30. Doesn't sound all that staggering does it? Well, it's kind of a big deal because apparently it's not the easiest feat in the world to achieve, and you have to exercise quite a bit of skill and fall into a bit of luck to achieve the Holy Grail of level 30.
Previously it was reported that Activision had managed to sell-in to retailers an impressive $500 million worth of SKUs (stock keeping units), breaking even on their supposed $500 million dollar investment into the Destiny brand. Today, Activision has announced that the actual sell-through revenue of Destiny is only $325 million.
It's often debated that a game's brand worth and the development studio behind it are determined by the Metacritic score – an aggregate of reviews from a collection of websites. This hotly contentious subject has become a topic of discussion recently due to all the middling and less-than-enthusiastic reviews that have poured out for Destiny.
Activision seems to be taking a page out of Midnight City and Devolver Digital's playbook; scouring the game space for a mid-budget hard-hitter. The multi-billion dollar publisher has happened upon Torn Banner Studios' first-person medieval melee title, Chivalry: Medieval Warfare.
Everybody has Destiny fever this week, and Bungie is celebrating with the first round of special events hosted within the game…Oh, and they’re starting today, so read up us quickly as possible and jump back into the fight, Guardian.
Activision was quick to send out word that they've sold-in to retailers $500 million worth of Destiny copies. This means that retailers bought enough copies from Activsion to make back the entire cost of the game in a single day. That's not too surprising given the amount of hype surrounding Bungie's latest sci-fi, MMO shooter.
It's been years in the making, part of a $500 million dollar brand expansion under Activision's publishing label, and the next step for the original Halo developers to prove that they have more to offer than a Spartan in Mjolnor armor fighting off over-sized lizards with chrome armor who can talk. Destiny is Bungie's chance to show the world that they're not a one-trick-franchise pony.
If you want to start playing Destiny next week but haven't bought a new console yet, Activision's got an intriguing offer for you. They're going to let you upgrade to the PS4 or Xbox One version of the game for no charge.
Activision is in full-on promo mode for Call of Duty: Advanced Warfare, releasing all sorts of info and media to prop up the game for release. The latest video is a multiplayer trailer featuring the maps, modes and exo-suit skills in the game.
Destiny will be launching worldwide next week. Unfortunately, gamers won't have many reviews to consult before picking up the game.
Microsoft and Activision detailed some of the features of the new limited edition Xbox One due for release on November 3rd, giving gamers a look at how the design came about as well as what they'll get if they decide to purchase the limited edition bundle this fall.
There's a rumor going around that Activision could purchase GTA 5 publisher Take-Two Interactive. An analyst in favor of the move explained why it's a good deal for Activision.
A new video has been released for Call of Duty: Advanced Warfare featuring the game's new supply drop feature that allows players to advanced their rank and earn new gear, weapons and customization accessories from the supply drops.
However, it doesn't matter how interesting a role is in the world of interactive entertainment, there's usually a pretty big divide between the Hollywood media machine and the video game space. So how did Activision bridge that gap to gain the attention of Kevin Spacey? Here's how.
Following a bustling event at GamesCom last week, two games and one console really stepped away as clear winners of the event. The console was the Wii U and the two games are Project CARS and Call of Duty: Advanced Warfare, the latter of which saw a boost in pre-orders on Amazon UK's charts by a massive margin of 385%.