Last night wasn't just a win for the Baltimore Ravens, it was also a win for CBS thanks to the high ratings the broadcast of Super Bowl XLVII scored for the network. The big football game not only performed well, but it also came in a bit higher than last year's broadcast in the metered markets.
The early numbers are in and CBS said the CBS Sports coverage of Super Bowl XLVII, which saw the Baltimore Ravens secure a win against the San Francisco 49ers with a score of 34-31, earned an average overnight household rating/share of 48.1/71, which is the highest rated Super Bowl in the metered markets in history. Those numbers are up 1% from last year when the N.Y. Giants played the New England Patriots. The rating excludes the portion of time during last night's game when the power went out at the Superdome. That would've likely been an opportunity for viewers to step away from the TV and refill on chicken wings, beer or whatever else they were filling up on while watching the game.
The highest rating/share numbers were 52.9/75, which happened at 10:30-10:45 p.m., which was around the end of the game. Given how close the score was by that point, it's not surprising that more people might have tuned in to see how clinched the win.
Here's the top ten rated metered markets. Unsurprisingly, Baltimore topped the list:
Top 10 Rated in the Metered Markets
1. Baltimore - 59.6/83
2. New Orleans - 57.1/77
3. Washington, DC - 56.9/80
4. Norfolk - 55.8/76
5. Dayton - 54.6/72
6. Columbus, OH - 54.3/73
7. Indianapolis - 54.2/76
8. Richmond-Petersburg - 53.7/74
9. Milwaukee - 53.4/73
10. Jacksonville - 53.3/70
It'll be interesting to see how CBS' broadcast of Elementary did following the big game.