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There are some fans who are probably rage-ready right now when it comes to Fallout 4 not being the most anticipated game of 2015 (following the release of Metal Gear Solid V, of course). What is the most anticipated game of 2015? Why, it's Activision's next Call of Duty.
According to a holiday 2015 report from Nielsen media research, the most anticipated game of this holiday season is Activision and Treyarch's third-outing for the Black Ops spin-off in the Call of Duty franchise. Black Ops 3 leads the pack in multiplatform titles with a 96% anticipation level, where-as Fallout 4 comes in second place with just 95%. Technically we're looking at probably an nth of a percentage difference between the two as far as anticipation is concerned.
Behind the two big leaders of the fall season is Assassin's Creed: Syndicate from Ubisoft, which actually ties with Fallout 4 at 95% and Electronic Arts and Ghost Games' Need For Speed, which is slightly lower at 92%. Further down the line is Star Wars: Battlefront, with an 88% anticipation level – though I imagine the beta could boost this rating up depending on how well it's received.
Rise of the Tomb Raider takes the second to last spot at 80%, although it's not really fair to have it in the multiplatform category when it's only going to be releasing on the Xbox One and Xbox 360 this holiday season, followed by a PC release in early 2016 and a PlayStation 4 release later on next year. Staggered timed-releases are debatable for inclusion in a rank and file list like this. And finally, the return of the music-rhythm genre with Rock Band 4 – nope, not Guitar Hero Live – finished the list with a 75% anticipation level.
Nielsen used measures spanning search interest, consumer ratings, awareness and purchase interest to come up with the anticipation levels for each title.
While I don't doubt that Call of Duty: Black Ops 3 is highly anticipated, it just doesn't seem to be at the top of the conversation as much as last year's Call of Duty: Advanced Warfare. Though, I imagine having Hollywood Academy award winning actor Kevin Spacey starring in the game helped a great deal with keeping the game fueled in the discussion circles. Fallout 4 seemed like the more anticipated game to me, if only because it's been longer since the last Fallout
Both titles are due out this November for the Xbox One, PS4 and PC. Fallout 4 will feature mods, however, so while Black Ops 3 gamers will have to pay for DLC to extend their adventures, Fallout 4 owners will get to browse the Nexus for new and exciting content... for free.