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If you thought that used games was a part of the industry that seems to be abused by GameStop, you're going to love this bit of news: GameStop wants to start selling used DLC. How exactly will it work? Well, GameStop offers a bit of an explanation on how they plan to make it happen.
GameSpot caught wind of the article from Ars Technica where GameStop's executive vice president, Mike Hogan, spoke openly about the dive into used DLC at the GameStop EXPO in California.
Hogan responded to a question where it was asked about potentially getting into secondhand console DLC...
"It would require a partnership between retailers and publishers, but absolutely, it could go that way," ... "We're absolutely interested in pursuing that. There are lots of examples where people have taken digital content and made it transferable from one consumer to another. Think of World of Warcraft [and its third-party item sales]. There's no fundamental or technological reason why that couldn't happen [on other platforms]. If the consumer wants it, and it provides value, then we believe it will happen over time. The consumer will speak for that."
This is an interesting stance to take because ultimately, GameStop stands to become obsolete in the face of the digital revolution. Being able to not leave your home and download whatever you want for home consoles kind of defeats the point of having to go to GameStop at all. In fact, if you buy games digitally you can't trade them in anyway.
However, getting into the secondhand DLC market might keep the company around a bit longer while standing against the digital competition that wanes their importance as a brick and mortar outlet.
Interestingly enough, Hogan stated that the whole digital revolution isn't much of a threat to GameStop's future in the business, noting...
"We do not see it as a threat to us; we see it as an opportunity."
I'm just curious how the company plans to keep the physical stores relevant while catering to digital software trends?
This is not to say that physical goods will go away overnight, but does this insinuate that GameStop may scale back on the reliance of physical goods to focus on their digital offerings online?
It seems a bit out of the way to go to an actual store to buy a digital code voucher for a game or its digital content. It sort of works that way with Steam Wallet vouchers, PSN cards and Xbox Live cards, but those can also be retrieved from just about any online marketplace that sells them (either digitally or physically).
More than anything, I'm curious how GameStop will adopt this potential foray into secondhand DLC sales. It's an issue that's come up before, even in regards to Steam, where discussions about secondhand sales and digital resale have been brought up.
Valve, however, quickly shutdown the idea that resale or secondhand sales would be possible through Steam. It will be interesting to see how this will work out with GameStop, especially considering that DLC is sold digitally through the direct marketplaces of the major console manufacturers.