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Over the last two years investors have been concerned with the software brand(s) of Activision and their fidelity for longevity. With a miniscule wane in the sales of Call of Duty and subscription numbers shrinking for World of Warcraft, Activision's shareholders were hoping that the company had another billion-dollar brand or two to fall back on. Well, Activision may have hit the jackpot with Skylanders, with the IP hitting $1 billion between the toys and software.
GameIndustry.biz has a rundown of the numerical turnout and the brand has hit the $1 billion USD mark after 15 months of being active on the market.
Activision has managed to move more than 100 million Skylanders action figures, beating out Transformers, Beyblades even Star Wars. We also recently reported that the brand made more than $500 million in North America alone.
The new interchangeable SWAP Force has also been added to the line-up of figures and characters in the Skylanders universe and should prove to continue the success for Activision until little kids get tired of it. The real question will be if Activision can ride out Skylanders for as long as they've been riding out Call of Duty and World of Warcraft? Some analysts believe that the Call of Duty train will be slowing down and despite an unannounced expansion in the works for World of Warcraft, it's hard to see the subscriptions growing anymore than they already have. I guess we'll find out later this year.