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After PC gamers proved that the computer software industry is not some flailing, digitally anorexic leech usurping development time and resources from the console market just to propagate the magical kingdom of piracy, it became apparent that some publishers who made enemies out of PC gamers made a mistake...like Ubisoft. The company is now sorry and they want to be friends with you. So how about it...friends?
We haven't pulled in the numbers from 2012 yet, but the year prior PC games alone topped $18 billion in revenue, and that number is only expected to rise for the final figures of 2012, proving that PC gaming can be an illustrious, revenue-milking outlet if you know how to bake your goods right.
MCVUK managed to get in some time with Ubisoft’s worldwide Uplay director, Stephanie Perotti, who is extending the olive branch to PC gamers after Ubisoft made major enemies out of the PC gaming audience when they claimed that 95% of PC gamers were pirates, and publicly acknowledged that some games weren't worth porting to PC due to piracy. They also stated that due to piracy the only thing worth selling to PC gamers would be free-to-play titles since it's all free and pirates would feel right at home.
Perotti, however, wants – no, Perotti needs PC gamers to be on friendly terms with Ubisoft because they found out that if you're nice to your customers like Valve, you might be able to make $4 billion a year without even having to spend a dime on marketing or promotion (i.e., Steam).
Perotti stated that...
“Announcing all these partners for Uplay and a wider choice of PC games, it shows our commitment to PC, and we want to improve out relationship with the PC community,”
Regarding partners, Ubisoft's Uplay digital distribution platform now supports third-party publisher titles as well as cross-support with stuff like Origin, so you can now buy Ubisoft titles on EA's digital distribution platform.
Uplay has also been running promotions, including a buy-one, get-one-free deal in accordance with their expansion with additional publishers and the availability of additional software titles.
One thing worth noting is that Stephanie certainly isn't lying about Ubisoft's commitment to strong support for their PC ports. In fact, Far Cry 3 was ranked as the number one most optimized PC game of 2012 by DSO Gaming. Personally, I thought Max Payne 3 was optimized and performed to perfection. I also maxed out the settings and not once did the game ever drop below 60fps. That is freaking optimized if you ask me.
Still, the fact that PC gamers had nothing but good things to say about stuff like Far Cry 3 and Assassin's Creed III is a testament to Ubisoft's willingness to bury the hatchet. Besides, money is now at stake and they've managed to convince their shareholders not to screw you all over with always-on DRM.
With all that said, do they now deserve your money?
You can learn more about Ubisoft and their new PC policies over on their Uplay website.