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In Hollywood’s continued efforts to mine every property ever for a movie franchise, kid’s toys (and the 30-minute commercials called cartoons that were created in the 1980’s to sell them) became another source of success following Michael Bay’s Transformers. Since then we’ve seen G.I. Joe see some reasonable success and Jem and the Holograms fail miserably. Now, My Little Pony, which has already seen an amazing level of success back on TV, is working it’s way to the big screen as well. And it seems they just added a major name to the voice cast: Emily Blunt.

Emily Blunt joins Kristin Chenoweth, Tara Strong, and others to the cast of the planned animated film. While the movie is coming from much of the same team that created the TV series My Little Pony: Friendship Is Magic, the movie looks to not simply be planning to move the series to the big screen. In fact, both Chenoweth and Blunt are expected to voice characters that are entirely original, as opposed to previously existing toys.

The new film, which does not have an official title as yet, is being described as an animated musical, which makes sense based on the casting. Kristin Chenoweth is a veteran Broadway performer, who’s also had her singing talents on display on TV in series like Glee and Pushing Daisies. Emily Blunt proved in Into the Woods that she can also carry a musical so it looks like the studio is trying to bring out the big guns on this one.

According to The Wrap, the plot of the new movie will deal with the major pony characters Twilight Sparkle, Rainbow Dash et al, dealing with a dark threat to Ponyville, this sends the ponies to a new part of their world where they will meet new friends. This, we would expect is where Emily Blunt and Kristin Chenoweth will come in.

As an animated film, My Little Pony will be significantly cheaper than most of the other big budget toy based films. Combine that with the fact that the fanbase is still incredibly excited by the property and Hasbro has a recipe for success. While originally designed as a cartoon to appeal to young girls, My Little Pony: Friendship is Magic found unexpected success among young men as well. These "bronies" as they are called, are as likely, if not more so, to fill the the theater for a movie like this.

This cast is beginning to rival that of a Disney animated musical. If the songs are as good as the actors they have performing them, this could actually turn out to be a pretty good movie. Do you have high hopes for the big screen introduction of My Little Pony?