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If the Star Wars saga is known for anything, besides transporting audiences to a galaxy far, far away, it's merchandising! This new TV spot from Star Wars: The Force Awakens only confirms the marriage of both worlds, as it features quite a bit of footage centered on the new roly-poly droid to join in on the fun, BB-8.
While there was still some X-Wing action represented in the latest commercial for this December's hotly anticipated blockbuster, the spot flanks all of the action and adventure footage it presents with some rather cute BB-8 moments. If you were curious as to how you'd respond to its robotic vocalizations, as well as its possible penchant for physical comedy, then you are undoubtedly satisfied by the most recent look into the world of Star Wars: The Force Awakens that Variety has presented.
As for the rest of you that are somehow immune to the charms of a chirping droid and its problems with gravity, there's some new action that's been snuck into this new commercial – particularly with Poe Dameron and his squadron of fellow X-Wing pilots. Even more exciting is the fact that not only does this new squadron seem diverse in the humanoid end, it's also pretty inclusive when it comes to non-humanoid races. In fact, one of Poe's fellow X-Wing pilots looks to be of Sullustan descent. The last pilot we'd seen of such origins was Nien Numb – co-pilot to General Lando Calrissian's assault on the second Death Star.
This entire TV spot for Star Wars: The Force Awakens seems like less of a story showcase, and more of a taste of visual world of the new film. With Jakku, Starkiller Base, and locales that are as of yet undefined on display, the J.J. Abrams directed film looks like a visually lush world that keeps with the traditional look and feel of the Star Wars saga. We might be seeing a world with a droid that looks like a rotating soccer ball, and a black X-Wing, but at least these new treats seem extremely steeped in the look of the original films... something that the prequels could have definitely used a little more of.
Which is probably why those behind the new film want audiences to embrace additions like BB-8, as an ultimate test of fan loyalty to embracing this new vision of an old world. Considering how sales of various toy versions of the new droid have made retailers like Target, Brookstone, and even Radio Shack hot spots for holiday shopping – with limits on how many you can walk out of the story with per purchase – it looks like this new droid is more than welcomed by fans.
Of course, we'll see how much of an appeal BB-8 has truly had after Star Wars: The Force Awakens opens on December 18th. Parents, you've been warned.