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Are you prepared for The World's End? As the final stop on Newton Haven's famous "Golden Mile" pub crawl, The World's End is reserved only for the brave at heart (and those extremely good at holding their beer). The pub's sign, which we're premiering here exclusively at the conclusion of the virtual Golden Mile pub crawl, probably looks a little like the inside of your stomach at this point on the pub crawl-- hazy, burned out, probably alive with flames.
If this sign looks familiar, it's because it's also the title of the new film from Edgar Wright, and was the basis of the first teaser poster we saw for the film, back when pretty much all we knew was that it reunited Wright, Simon Pegg and Nick Frost and followed a bunch of dudes reliving their youth on an epic pub crawl. Since then trailers have revealed robots, carnage and the return of the fence gag from Shaun of the Dead and Hot Fuzz, along with a million other things that have us and the rest of the Internet feverishly anticipating The World's End's arrival in U.S. theaters on August 23.
Can't wait that long? Neither can we, and luckily, San Diego Comic-Con is here with a cure. The convention kicks off tomorrow, and on Friday Wright, Pegg and Frost will take over the gargantuan Hall H to show off clips and answer fan questions. On top of that, you can follow the Twitter feed @TheGoldenMileCC to collect 12 trading cards featuring every single pub sign on the Newton Haven Golden Mile, The World's End included. There will also be a screening of the movie itself in San Diego, but if you want to get in, you'll have to jump in that scavenger hunt, so you'd better be prepared to work for it.
For more on The World's End you can visit the Facebook page, which also features all the other pub signs on the Golden Mile. Below check out the video advertising famous Newton Haven-- Britain's fourth-most famous garden city!-- and then the trailer for the movie itself. Please use alcohol responsibly, and we'll see you at The World's End-- there's a pint with your name on it.