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Hacking attempts in Hollywood are pretty serious. Everything from leaked copies of an upcoming film to documents that expose some of finer points of a studio's personal business have been pilfered and shared with the public at large in the past. So naturally, the potential to disrupt a film or company's operations is something that would and has garnered some serious attention, and Pirates of the Caribbean: Dead Men Tell No Tales was one film that fell under such a threat. However, as it turns out, the threat may not have been a big deal, after all. The revelation came from Disney CEO Bob Iger, who said in an interview the hack was a fraud. Per Iger:
To our knowledge we were not hacked. We had a threat of a hack of a movie being stolen. We decided to take it seriously but not react in the manner in which the person who was threatening us had required. We don't believe that it was real and nothing has happened. In today's world, cyber security is a front burner issue.
So after all of the potential worry and woe that might have worried the makers and distributors of Pirates of the Caribbean: Dead Men Tell No Tales, the truth of the matter is probably that the film wasn't stolen at all. Which means, right about now, some of you are probably thinking one of two things: either Disney was responding to such a threat with the right amount of reaction, or the company overreacted to try and gain some publicity. Either way, we're not passing judgment on the studio for its operations, as its reaction was just the ticket.
While Bob Iger admitted to Yahoo Finance that he didn't believe the company's data was breached, he does mention that the studio is obviously concerned with cyber security. In fact, this isn't the first time that Disney has come into focus for such a prospect, as the Avengers: Age of Ultron trailer ended up being released early, thanks to a similar breach actually leaking the finished product online ahead of the planned deployment. So obviously, with that unpleasant experience under its belt, the studio is going to want to protect its investments, particularly after such record breaking gains over the past couple of years.
In the end, Pirates of the Caribbean: Dead Men Tell No Tales ended up being released as planned, with no copies leaked onto the internet pre-released by hackers. Disney's actions were preventative, but at the same time the company wasn't out of line. In an era where the right know-how can send a studio reeling into financial trouble, there's no such thing as too much security. While piracy always has, and always will be an active concern of movie studios, how they handle such threats and incursions will define how the business as a whole survives.
Pirates of the Caribbean: Dead Men Tell No Tales is currently in theaters now, though it's probably / definitely on the internet now. A pirate's life, and all that.