They say a picture is worth a thousand words... and that a scream can pretty much cover a thousand words in 3.4 seconds. With those statistics in mind, there's quite a bit of material that Polaroid is about to cover in its trailer. And you can see just how the film is planning to drum up some scares from the audience, as we're about to share that first look below.
So the story of Polaroid is pretty simple, but very deadly. Some teens that work in an antique shop discover a vintage Polaroid camera, and as such this story could take one of two directions: either some old photos of long lost friends will crop up, leading to a heartwarming journey of friendship and discovery, or there's going to be a curse on it. Well, if you guessed the latter, you get a cookie, as our protagonist, Bird, is about to be pitted against a ticking clock. Seeing as she took a group photo of her best friends, and they're starting to die off one by one, she's going to have to figure out just why this camera is so enchanted.
Now if you're a part of this film's target demographic, you probably recognize some familiar faces in the trailer to Polaroid. In particular, you can very easily see Madelaine Petsch from Riverdale playing a character that looks like a victim of the film's possible prologue, as well as Bates Motel's Keenan Tracey and The Fosters' Samantha Logan both also being a part of the festivities. Though if you're an older genre fan, there's no need to worry, as The X-Files' Mitch Pileggi looks to be playing the local sheriff, a man who is obviously having some time believing that strange goings on are happening in his town. So basically, Pileggi's reprising his role in the early seasons of The X-Files.
After watching the trailer to Polaroid, we can't help but think back to the production and success of Warner Bros and New Line's runaway hit, Lights Out. Part of that is because there's obviously a lot of scares involving varying qualities of light and darkness. But more importantly, the film is actually based off of a short film directed by Lars Klevberg, who also happens to be the director of the feature film version. You can see the original short for yourself, courtesy of the video below.
While this is an early trailer for Polaroid, we can't help but wonder what this feature film adaptation will do to expand the nature of the original short, while at the same time giving the story a bigger, more theatrical scale. It's a prospect that doesn't always work, but again, Lights Out set a decently high bar for others of its ilk to clear. We'll see if Polaroid can make it on top, as it develops into a total picture of evil on August 25.
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CinemaBlend's James Bond (expert). Also versed in Large Scale Aggressors, time travel, and Guillermo del Toro. He fights for The User.