Two years ago when Star Wars returned to the big screen tickets sold fast. It's a good bet something similar will happen when tickets go on sale for Star Wars: The Last Jedi, and now we know when that will be. This morning it was announced that the pre-sale for the December 15 premiere will begin tomorrow night, Monday October 9, immediately following the premiere of the newest trailer during halftime of Monday Night Football.
The setup isn't too surprising since that's exactly how the presale went down prior to the release of Star Wars: The Force Awakens. ESPN is owned by Disney and Monday Night Football is one of the most viewed programs of the week. The audience is already there and now it will be even larger as non-football fans tune in just to be sure they don't miss the instant tickets go on sale. If you're a fan of the Bears or the Vikings the game will hopefully be worth watching anyway, but many more people will probably at least tune in for the first half.
Of course, that doesn't mean that actually buying tickets will be very easy. Two years ago when tickets went on sale for Star Wars: The Force Awakens ticket sites like Fandango crashed due to the influx of users all at once. There's a very good chance that similar things will happen tomorrow. Having been through the mass of humanity before the ticket selling sites certainly have a better idea what to expect, though at a certain point there's only so much traffic a site is capable of handling.
Star Wars: The Force Awakens set several pre-sale records so it will be interesting to see how Star Wars: The Last Jedi compares. It's possible that, since this isn't the first Star Wars movie in two decades, people won't feel quite the same need to be there for the first possible showing. At the same time, the response to The Force Awakens was overwhelmingly positive, so perhaps the interest in the sequel will be even stronger. Maybe The Last Jedi will break all the records that The Force Awakens set. To help sweeten the deal, Fandango is offering a limited number of free Last Jedi posters to the first people who pre-order through their site.
Of course, it's also possible that the trailer that we see could have a significant impact. If it's good enough, people that weren't necessarily planning to buy tickets early might go for their laptop. The first trailer gave us some great looking moments, but steered clear of putting most of them in any sort of context. Will the new trailer give us any real detail as to what the plot of Star Wars: The Last Jedi will actually be? The movie has made it this far without doing so, so we're not expecting a great deal of new information, but whatever we see will probably give us plenty to talk about for the next two months.