The process of cutting together a great movie trailer has arguably become an art form in its own right recently, as previews for films like Avengers: Infinity War and Mission: Impossible - Fallout have blown audiences away. That said, there are some seriously tired trends in even the best movie trailers that we're sick of seeing.
To be clear, we're not saying that these trends never worked. All we are saying is that they've lost some of the impacts that they used to have, and therefore they should be retired for the foreseeable future. With that in mind, let's dive in and kick things off with a discussion about the use of slow and eerie pop songs in modern movie trailers.
Slow Covers Of Pop Songs
The Trend: If you have watched a trailer in the last few years, then there's a good chance that you have seen this several times. The trailer slowly fades in, and we're treated to ominous-yet-familiar renditions of beloved songs that tend to have some sort of thematic relevance to the plot of the film being advertised, such as "Smells Like Teen Spirit" being used in a horror movie set in a high school.
Why It Sucks: This one was definitely effective when we first started seeing it in trailers because it took something familiar and then made it creepy and alien. However, through overexposure and overuse, audiences have arguably become relatively inoculated to its effects. Now the use of these covers feels more like a move towards commercialism than a genuine attempt to capture the spirit of the film itself.
Example: The Gallows
Slow Covers Of Classic Themes
The Trend: We had to follow the slow and creepy covers of pop songs with the similar trend of slow and creepy covers of classic movie themes. This is a particularly common trope in the world of blockbuster filmmaking, in which many of the movies being promoted already have incredibly iconic theme songs that audiences can recognize from the first note.
Why It Sucks: Like many of the entries on this list, there are several examples of instances in which this has worked, such as the slow piano cover of the James Bond theme in Spectre. However, the process of recycling somber themes has also become incredibly repetitive, and it no longer has the effect of subverting our expectations and creating a sense of dread toward beloved franchises. Now it just feels tired; we want to hear the old themes come back.
Example: Jurassic World: Fallen Kingdom