For the first time in history, the Star Wars franchise is on odd footing. Ron Howard's Solo: A Star Wars Story was predicated to be one of the biggest hits of the summer, but now it looks as though its legacy will be as a middling success -- falling far short of the expectations put upon it by the nine live-action titles released before it. It's a strange moment for one of the biggest brands of all time, and it very much should be a time of deliberation and reflection.

One can imagine some serious closed-door meetings being held after Solo: A Star Wars Story's Memorial Day Weekend performance, with those in attendance being the key minds behind the future of the franchise. With any luck, they'd be open to some outside suggestion, as we have a few pieces of advice that would serve to benefit the future of this franchise.

Slow Down

There is no questioning the ubiquity of Star Wars, as the merchandise for the property has a way of maintaining persistent cultural relevance, but what can't be forgotten is that the movies have never been mass produced. With the original two trilogies there were at least two years that went by between each title, and then there are those notable 16 and 10 year gaps that separated the three distinct cinematic periods of the franchise. Part of what made Star Wars special prior to 2015 was the fact that each sequel felt like a unique, special event -- but that quality has dissipated with annual releases of the Disney era.

It's been strange adjusting to getting a new Star Wars title every year since 2015, but the franchise pushed that concept to the breaking point releasing Solo just a little over five months after Star Wars: The Last Jedi. The notoriously intense secrecy severely limited the marketing capability, and fans simply didn't have time to anticipate it. And while Marvel Studios may be able to release three films a year, it shouldn't be the goal of Star Wars to be like Marvel. The stories set a long time ago in a galaxy far, far away should be special events, and the easy way to make that happen is just to slow down the production line. This probably isn't going to happen with two full trilogies and both Boba Fett and Obi-Wan Kenobi projects in the works, but it remains worth saying.

Blended From Around The Web



Hot Topics

Cookie Settings
Gateway Blend ©copyright 2018