It's all fun and games until someone gets in trouble. Right? Sure enough, the Drake-inspired "In My Feelings" Challenge inspired a slew of social media users to spend their summer days jamming out in odd locales with the popular track from Scorpion playing in the background. But the fun is coming to an end, it seems. Unless, of course, you want to wind up in a whole bunch of trouble. Because that's what police are telling residents in their areas at the moment. Some law enforcement officers are saying civilians caught participating in the viral stunt could wind up with $1000 fine and possible criminal charges. Much like other viral stunts before it, the fun was short-lived. Now, if you get caught dancing to the Drake song, you can be in serious trouble.
Here's what we know about the situation. As it was reported by TechSpot, the "In the Feelings" Challenge, also known as the Kiki Challenge, is earning a bad reputation because it involves people slowing down their vehicles and dancing to the Drake song, often in front of scenic locales. Of course, this viral sensation has resulted in injuries and other mishaps, with the police wanting to crack down before it gets more popular than ever. It doesn't help that, in addition to an assortment of other people participating in the challenge around the globe, there are also a number of celebrities who decided to try it for themselves, including Will Smith and Odell Beckham Jr., which boosted its popularity and inspired more people to participate.
It's hard to know what will happen next to the "In The Feelings" Challenge now. It'll likely simmer down now that legal ramifications are in the way, but it's possible that it'll evolve or mold into something that's more legal-friendly. But knowing the Internet, it'll probably just result in many social media users moving on to a different challenge altogether. There are no shortage of viral videos and challenges on the web. What challenge comes next is something the Internet decides, although this is likely the end for this one -- for now.
Meanwhile, Drake's popularity isn't hurting. Scorpion is already breaking records and it's quickly becoming one of the best selling albums of the year, and we're only halfway done with 2018. In addition to this challenge inspired by it, the new studio album has also earned attention for featuring a collaboration with the late Michael Jackson, thanks to a previously unused single from the departed King of Pop. There was also some controversy over who the mysterious woman referenced on the album could be, although model Bella Hadid put her foot down to reveal that it's not about her.
Nevertheless, it's hardly an uneventful time for Drake, and we're sure we'll be covering his latest updates soon. Be sure to check back here for more.
Will is an entertainment writer based in Pittsburgh, PA. His writing can also be found in The Playlist, Cut Print Film, We Got This Covered, The Young Folks, Slate and other outlets. He also co-hosts the weekly film/TV podcast Cinemaholics with Jon Negroni and he likes to think he's a professional Garfield enthusiast.
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