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Earlier this weekend, more than forty million Americans watched NBC’s coverage of the Olympic Opening Ceremonies. The next night, almost thirty million watched Ryan Lochte punish Michael Phelps in their first swimming head-to-head. Both viewer totals were American Olympic records, and if they’re indicators of what is to come, NBC could be laughing all the way to the bank.
Unfortunately, it hasn’t all been roses for the network. Despite the big numbers, scores of fans have taken to Twitter and other places to complain about NBC’s decision to herd viewers toward primetime. Thanks to the events being in England, neither Phelps vs Lochte nor the Opening Ceremonies aired live. In fact, they’d been finished for hours by the time most Americans got around to seeing them. The delay doesn’t seem to be hurting audiences, but if Twitter loudmouths are to be believed, it’s certainly hurting enjoyment levels.
According to The New York Times, the majority of advertising revenue is raked in during primetime. Since NBC is concerned letting daytime viewers see the swimming and gymnastics might split iits viewers into two groups, it’s unwilling to risk losing money. Thus, the better sports are being shown on tape delay, or via online streams for those willing to put up with slow load times.
Personally, I don’t really mind some of the events on delay. Obviously, live is better, but I appreciate the seamlessness of the network having hours to package everything together to make it look pretty.
What about you? Does not watching an Olympic event live bother you? Let us know your thoughts by voting in the poll below…
Do You Care That NBC Is Holding Some Sports For Primetime?
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